EdTech platform in Chile

The platform offered LMS tools and skills courses to Chilean schools, universities, and corporate training teams. Organic discovery lagged competitors who already appeared on education blogs, career portals, and Chilean business media covering workforce development.

Prior link vendors had placed content on generic education directories with no Chilean audience. School procurement staff and HR leaders did not treat those URLs as credible signals.

Product marketing needed articles that reflected Chilean curriculum context, MINEDUC-adjacent terminology where appropriate, and adult reskilling trends without overstating certification outcomes.

We scoped Chilean education news sites, career and workforce blogs, and business publishers covering HR and training investment. Traffic floors excluded empty education aggregators.

Writers produced Chilean Spanish articles on digital classroom adoption, corporate upskilling, and career transition skills. Brand mentions appeared as practical tool examples within broader education policy and workforce themes.

A mix of guest posts and niche edits targeted existing ranked content on Chilean career and education sites where LMS and skills training context fit naturally.