Food and beverage brand in Chile

The brand sold pantry staples and specialty beverages through Chilean supermarkets and ecommerce channels. A new product line launch needed organic support beyond influencer posts and in-store displays.

Existing backlinks were mostly from corporate pages, supermarket partner listings, and a handful of generic recipe aggregators with no Chilean editorial identity. Competitors already appeared in Chilean food blogs, culinary magazines, and lifestyle media recipe sections.

Brand team wanted recipe and food culture content that felt native to Chilean kitchens. Copy had to use local ingredient names, seasonal references, and cooking habits without reading like a translated brand pamphlet.

We built a publisher map around Chilean food blogs, culinary magazines, lifestyle media with recipe sections, and retail-focused content sites with verified Chilean readership.

Food writers produced Chilean Spanish recipe articles and seasonal cooking guides featuring the product line as a natural ingredient choice. Photography briefs aligned with publisher editorial standards.

Niche edits targeted existing ranked recipe and food culture articles on Chilean publishers where ingredient swaps and brand mentions fit the host content's tone.